Activision Aren’t Sweating over Disney Infinity, It Seems

Activision Aren't Sweating over Disney Infinity, It SeemsDisney properties appeal to people of all ages. It’s a wonderful position to be in and many companies try to replicate that success, but can’t.Yesterday’s announcement is more focused towards the younger audience, however. The official unveiling of Disney Infinity has everyone hoping for big things as it looks like it follows a similar model to the massive Skylanders series. “Similar” is putting it mildly, to be honest.

Thanks to CVG, we saw that Vice President of Consumer Marketing at Activision John Coyne, spoke to Forbes about the announcement and how Activision are flattered that Disney are looking for some of that glorious Skylanders cash.

“We are thrilled by the incredible success that the Skylanders franchise has had in such a short period of time. We are also flattered that one of the leading family entertainment companies is joining our toys to life category. We continue to focus on delivering innovative and immersive entertainment experiences to kids around the world and are pouring more creativity into our games. As a result we are well positioned to continue leading the category.”

Such terrific back-handed compliments stuck in there. It’s hard to see how Disney can mess this up, really. They have so many established franchises to pull from that Disney Infinity can only be a success. But then, on the other hand, if the game is bad…

Disney Infinity will be released in June for Windows PC, Mac, Xbox 360, PlayStation 3, Nintendo Wii U, Nintendo 3DS and Nintendo Wii


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