EA Announces It’s Own Competitive Gaming Division, Helmed by Peter Moore
Electronic Arts have announced the formation of it’s own Competitive Gaming Division (CGD), headed by Peter Moore as he moves into the position of Executive Vice President and Chief Competition Officer.
The post of EA’s website, written by company’s CEO Andrew Wilson, detailed the focus on the CGD and described it as falling under “three main pillars”:
- Competition – To create highly-engaging competitive experiences with our games, officially supported by Electronic Arts.
- Community – To celebrate, connect and grow our community of players across all levels of expertise.
- Entertainment – To develop live events and broadcasting that bring the spectacle of competition to millions of people around the world.
“This group will enable global eSports competitions in our biggest franchises including FIFA, Madden NFL, Battlefield and more,” Wilson said in the post. “There is no one better in our industry to lead this new effort than Peter. He was an early pioneer in championing competitive gaming programs, such as the FIFA Interactive World Cup and the EA SPORTS Challenge Series, and Peter’s personal passions for the player experience, sports and competition, make him a tremendous leader for this new division.”
It was also announced that Todd Sitrin will be moving into the role of Senior Vice President and GM of the CGD, with Wilson saying “[Sitrin’s] distinguished 14-year career here has included leading our global marketing teams as well as driving marketing and strategy for EA SPORTS.”
“As Peter and Todd begin these critical roles, we are focused on both delivering our commitments for FY16 as well as putting great energy behind this new opportunity. Peter will continue to lead his current organization through the end of FY16 before shifting full time to his new position. We will share further details about the CGD in the coming months.”
