News UK, the parent company of The Sun newspaper has announced a partnership with UK eSports company Gfinity.
The deal will see The Sun newspaper become Official Partner of the Gfinity Championship Series for 2015-2016 and title sponsor of the UK Championship Series for 2015-2016. This basically means that The Sun name will be plastered all over the Gfinity events for the next couple of years.
The partnership comes off the back of The Sun increasing the size of the recent Call of Duty Open event’s prize pool. With the new deal The Sun hopes to be able to increase viewership figure, offer up new merchandise opportunities and help support grassroots eSports.
Neville Upton, Co-founder and Chief Executive Officer of Gfinity seems to ne very excited by the partnership, saying:
“This is not a simple sponsorship agreement but a strategic partnership that will enable both parties to improve, develop and grow the UK’s evolving eSports sector.”
“We are delighted to have signed this agreement with News UK, one of the largest media companies in the UK. The organisation’s faith in Gfinity is testament to the exceptional quality of product we already have on offer. The backing of such a large organisation is not only great news for us but also a huge boost to the UK’s burgeoning eSports sector.”