Sony have today announced the formation of a new company which will act as the “headquarters for all things PlayStation”, under the name Sony Interactive Entertainment LLC (SIE).
— PlayStation (@PlayStation) January 26, 2016
The company will be based in San Mateo, California and “joins the forces of both Sony Computer Entertainment Inc. and Sony Network Entertainment LLC, combining the strengths and talents of both companies.” The announcement was made via a post on the PlayStation blog, and stresses that the formation of the company will apparently result in a greater focus on “developing pioneering platforms like PS4 and PlayStation VR, world-class games from our World Wide Studios development teams, and innovative network services such as PlayStation Vue.”
“By integrating the strengths of PlayStation’s hardware, software, content and network operations, SIE will become an even stronger entity, with a clear objective to further accelerate the growth of the PlayStation business,” said Andrew House, President and Global CEO of Sony Computer Entertainment Inc. “Along with our business partners, SIE will develop pioneering services and products that will continue to inspire consumers’ imaginations and lead the market. We will work hard to maximize corporate value by coordinating global business operations across San Mateo, Tokyo, and London by leveraging local expertise.”
While the news may come as pleasant to some, others have humoured the situation by commenting on the Sony’s name change.
Sony can change its name but we still can't change our PSN names
— Wario64 (@Wario64) January 26, 2016