PS3 slim marketing full steam ahead!

by Aaron Sullivanon August 20, 2009
It would seem that Sony have taken little time to get their marketing campaign off the ground and the first country to fall victim is good old Japan. The aptly titled “Play Face” campaign seems to be inspired by Phillip Toledano’s collection of photographs of gamer faces while they are playing games. The idea of […]

Red Faction: Extreme Marketing!

by Asim Tanviron June 11, 2009
It’s very much the norm to see a publisher promoting their new game but yesterday THQ took it to the extreme, literally. To promote the release of Red Faction: Guerrilla in London, the marketing folks at THQ got a car, filled it up with a 100 copies of the game and chained a sledgehammer to […]