Online retailers have long had to deal with the fact that there aren’t many free or low-cost tools available for them to create content that promotes their brand image. For years, people have had to either shell out cash for large production studios or go without.
Fortunately, however, this is quickly changing. People are finding new ways to generate content that won’t break the bank. That’s certainly good news for anyone who might have felt that their return on investment for online marketing hasn’t been all that great.
Even those who do have to invest some money, however, should see decent returns because social media promotion is relatively inexpensive overall. You might want to start with something simple, like video editing.
Video Production for Online Retailers
When it comes to finding the best video editing software Shopify and Weebly users have a clear choice. There are a number of different programs on the market that they can select. Interestingly enough, though, they might already have some programs on their daily drivers that can do the job.
Consider the fact that PCs come with video editing programs pre-installed in many cases. The same goes for tablets as well as a number of other kinds of computers. This kind of software is normally included as a bonus, and the world’s major operating systems vendors have thrown it in now for years.
On top of this, there are a number of open-source tools online that can run on a wide variety of platforms. While these are of the greatest interest to those who already rely on open-source solutions, there’s no reason you can’t find a simple video editing tool that runs on whatever equipment you’ve already invested in.
You may also wish to take a look at some alternative tools as well.
Alternatives to the Mainstream Solutions
Some developers have taken this idea to the next level and created online web-based packages that give you the freedom to edit videos right in your browser. While these are a bit slower than anything else you might find in the world of native apps, they’re extremely flexible. Find any machine with a modern browser and you can start editing video.
At the same time, you’re going to want to also look for some good writing software. Once again, you might already have a decent text editor installed on your computer. Considering that even mobile device web browsers are capable of correcting your spelling, there’s a good chance that you could simply use the text box of whatever social media site you’re on to compose detailed prose.
If you go this route, then always remember to save a local copy of whatever it is that you’re writing. That will help prevent you from losing it due to network problems later on.
Always keep an eye out for alternative ways to use technology. Each time you do so, you’ll be able to cut costs just a little more and therefore increase the ROI of any social marketing campaign that you elect to run.