Today, the world is a small village. Thanks to technology, social media has made it easy for us to interact with our relatives and friends, even when we are far apart. Social media also has an impact on professions, as it is used as a marketing tool. If you use a social media platform for marketing purposes, you need a lot of followers. Many followers make an account authentic, reliable, and trustworthy. Many followers allow you to exert a significant influence and interact with people to get a lot of feedback. There are several ways you can increase your followers on social media.
Ways to Boost Your Followers
- Follow people and businesses that relate to what you do. Who you follow is an important step that shows who you can interact with. It also gives you an idea of what you should post in your feed to attract followers. To determine who you should follow, look at who influencers follow and check Twitter lists. It’s also important to join networks to find people who make a significant contribution while guiding you to whom they follow.
- Send invitations to family and friends. People you know and trust are likely to like, follow or give positive feedback to your site compared to strangers.
- Create great content that quickly goes viral. To make content go viral, make sure it has a catchy title that forces viewers to watch. Your content should be great and move the crowd. It’s also crucial to understand your audience and know what kind of content you’re creating.
- Advertise your social media accounts. Advertising includes asking customers to send feedback, adding social media icons to your pages, and social feeds to your sidebar. You can also promote your accounts via email marketing or ask people to follow you on social media.
- Develop genuine relationships with your audience. Relationships are built by actively engaging with your customers, e.g., responding to their comments, asking questions and asking them to respond, rewarding the most active followers, etc.
- Create competitions for your audience. Contenders answer questions or take photos connecting to your brand and ultimately rewarding a few people. Freebies are also helpful if you reward several for following your social media moves.
- Avoid adverse reactions to your commentators. Show empathy when you respond to negative comments, and also make sure you give honest answers.
- Distinguish real complaints from trolls. Trolls are unfounded complaints that aim to provoke influencers. Always ignore them and give honest answers to real complaints.
- Understand the best practices for the social media platform you want to use. Facebook requires you to post short and specific images, videos, or texts. Post at least twice a day when people are predominantly busy on Facebook, early in the morning and late in the evening. Always use images to attract attention and tend to use hashtags sparingly. Limit posts that are more of ads and complete the About section. Twitter requires you to respond to comments and avoid hashtag spam. Also, automate the Twitter schedule to ensure that you post consistently, as Twitter requires consistent posts. Instagram needs your content to be inspiring and entertaining. Include hashtags that refer to your post, and don’t forget to include location tags. LinkedIn is a professional platform that requires you to remain professional. Share only industry-related information, such as job ads and company profiles.
- Get shout outs from other sites that relate to what you’re doing.
- Buy established social media accounts with followers from verified sellers of social media accounts to increase your exposure.
- Understand the best platform for any activity. Facebook is great for news and entertainment; Twitter is great for information and branding; Instagram fits visual branding and entertainment, while LinkedIn fits professional content.
Getting many followers takes hard work and patience. Always look at the strategies your competitors use to make sure you end up catching up with them.