Ubisoft’s Marketing Campaign for The Division Will Make Sure You Never Touch A £20 Note Again

by on January 5, 2016

Ubisoft’s new viral marketing campaign for Tom Clancy’s The Division will disgust you to the point that you’ll move all your savings into a bank account and use only plastic from now on. We’re serious.

Cash Contagion was launched by Ubisoft today which tracks the location of your pound notes and gives a plethora of disgusting facts about them. By entering the value of the note as well as it’s serial number, the website will display its printing location as well as analyse the amount of urine, cocaine, marijuana and other gross substances the note has been in contact with.

It then analyses how much bacteria is estimated to be on the note, including ratings ranging from low to high for more prominent bacteria such as heliobacter pelori (which causes gastric ulcers), staphylococcus aureus (responsible for a variety of skin infections and abcesses) as well as acine tobacter, a bacteria with a notoriously high resistance to antibiotics.

The website seems to be completely serious about its results too, citing the European Central Bank, Banque de France, France-info and Mastercard as its sources.

Try if out if you want, but prepared to scrub your hands skinless and maybe burn your wallet afterwards. The website is able to analyse pound notes as well as euros, but seems to only work with Bank of England notes. My Scottish racks aren’t good enough, apparently.

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