With Battlefield 3, EA went down a different route for the series and decided to take on the big dog: Call of motherflippin’ Duty. EA Labels head Frank Gibeau is convinced that the FPS feud is a good thing for video games, as a whole.
Speaking with CVG, Gibeau was asked if Battlefield 4 could beat Call of Duty: Ghosts in terms of sales and even though he didn’t say anything crazy like, “yes”, his confidence in the game is clear:
“Look, we are absolutely going for it. It’s a competition and we feel really good about Battlefield 4, and we have an old saying at EA which is ‘transition is our friend’, and we’re going to try to lap them with new technology, new innovation and new capabilities. So do I think we’re going to do better than last time? Absolutely.”
Comparing the Battlefield and Call of Duty rivalry to FIFA Vs Pro Evo and Madden Vs 2K’s short-lived football games, Gibeau said, “these fights are good for the industry”. He continued:
“Competition drives innovation, and from our perspective some people snigger at these two companies going head-to-head but actually it’s good for our industry, it’s good for customers and it’s good for our dev team.”
Gibeau went on to say that EA see Battlefield, Titanfall and Battlefront as the shooters they will be rotating on the regular – seemingly, going up against Call of Duty’s three of, Ghosts, Black Ops and Modern Warfare. Many will scoff at this pro wrestling style feud, but what Gibeau says is correct: competition brings out the best in people. If DICE can push Treyarch/Infinity Ward to up their game, the public win.