Nintendo Push Digital Download with Mario Bros. 2 & Wii U

More news coming out of last nights investor briefing, this time confirmation that Nintendo are making a concerted push to keep up with the digital movement.

Saturo Iwata confirmed that New Super Mario Bros. 2 will launch digitally the same day the game hits shop shelves. “In principle, starting from this software, the company will offer the software titles that Nintendo itself publishes in both packaged and digital download formats so that our consumers can choose the way to purchase them.”

Iwata also spoke about how Nintendo aim to allow consumers the choice of how they pay for digital products. “Our consumers can visit retail outlets or the retailers’ online shopping sites, look for products of interest, make a purchase decision and actually pay for the product there. The retailers then can issue the 16-digit software exchange code. As you can see on the screen now, consumers can enter the 16-digit code at the Nintendo eShop to download the software.

It seems Nintendo are finally starting to understand how the market is changing, which certainly looks good for the  Wii U and the company as a whole going forward.