Gears of War 3 Midnight Launch Set to Make a Huge Impact!

by on September 12, 2011

Gears of War logoIf you are a little excited about the arrival of Gears of War 3 then you will be pleased to know that Microsoft and Epic Games have made plans for the games midnight launch around the world! More than 20, 000 retailers will open their doors at 12:01 AM on the 20th of September for you to purchase the much anticipated title.

In New York, players will get a chance to be a part of the celebrations that will kick off at the Best Buy Theater in Times Square. The event will be broadcast live via Spike TV during a special episode of GameTrailers TV that will guest star Aisha Tyler and kick off from 11:30 p.m. till 12:01 a.m local US time. If you manage to get yourself down there you will be rewarded with a chance to be among the first to play Gears of War 3 before the title hits the store shelves at midnight and witness VMA Best New Artist nominee, Big Sean perform live.

“This is by far the biggest, most polished, and most ambitious game we’ve ever made,” said Epic design director Cliff Bleszinski. “I’ve been lucky enough to work on some big games throughout my career, but ‘Gears of War 3’ represents a crowning achievement for our team, and we can’t wait to share it with fans next Tuesday.” for our team, and we can’t wait to share it with fans next Tuesday.”

If you aren’t a resident of the Big Apple then fear not you have not been forgotten. You can find similar launch events at the venues below:

United Kingdom

  •  GAME Flagship launch at Oxford Street, London W1D 1LL – Giveaways throughout the evening
  •  479 GAME and gamestation stores nationwide


United States

  • New York: Best Buy Theater, 1515 Broadway (at 44th St.), New York, NY 10036

Date & Time: Monday, Sept. 19, 8 p.m. to 1 a.m. EDT

  •  Microsoft Stores

Los Angeles: Westfield Century City – Giveaways to the first 100 people in line

  • Bellevue, WA: Bellevue Square Mall – Special appearance by Microsoft Studios Corporate Vice President Phil Spencer. Giveaways to the first 100 people in line
  • Additional locations: Seattle, WA; Scottsdale, AZ; San Diego, CA; Oak Brook, IL; Costa Mesa, CA; Santa Clara, CA; Lone Tree, CO; Houston, TX; Mission Viejo, CA; Atlanta, GA; Tysons Corner, VA – Giveaways to the first 100 people in line

For more information you can visit: www.microsoftstore.com



  • Blockbuster, Gamers, and Gameplanet will host launch events at over 60 locations in Mexico.



  • Toronto, Bay and Dundas / 65 Dundas Street West,  Toronto, ON, M5G 2C3
  • Vancouver, Cambie / Cambie Street, Vancouver, BC, V5Z 2T7

Beginning at 9:00 p.m.:

Horde Mode gameplay experience

Gears of War Swag giveaways

LG Partnership with 3D gaming

Green Screen take your picture in a Gears of War 3 scene

  •  94 EB Games/Gamestop stores
  • 20 Best Buy locations
  •  60 Future Shop



  • Funan Digitalife Mall – Date & Time: Monday, Sep 19, 8pm to 12 midnight.

“Gears of War” survivor kit for all Limited Edition game and console pre-order customers; giveaways, demos, and appearances by the Women of Gears.



  •  EB Games – EB Games will host midnight launch events at 73 locations across Australia, including their launch headquarters at MacArthur Square Mall
So what are you waiting for? Surely you have road trips to plan?