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PopCap Are Bringing You Some PvZ Merch, with Bejeweled and More on the Way

by on April 30, 2012

Popcap Are Bringing You Some PvZ Merch, with Bejeweled and More on the WayPopCap Games have announced that they’ve sealed some licensing deals that will bring many of their games’ characters and properties to the fabulous world of merchandise. The first of their illustrious back catalogue to be turned into t-shirts, bags etc…will be Plants Vs Zombies. PopCap have signed deals with the following – and the products they will be bringing out are also listed.

Bioworld Merchandising: apparel, headwear, bags and accessories
Jazwares: a series of plush toys, figures and electronic accessories including headphones, USBs, speakers and device cases
Walls360: wall graphics including individual characters and exclusive bundles
Funko: Plants vs. Zombies versions of their distinctive Pop! Vinyl Figurines
MjC International: adult sleepwear and boxers
Trends International: calendars and posters  

This marks the first time that PopCap have licensed their properties to major partners for production of consumer produce in North America and Europe. Director of brand licensing at PopCap Games, Brennan Townley, was pretty thrilled with the news. “We’re taking a measured, deliberate approach to licensing our IPs, focusing on quality brand extensions that expand our unique game icons and experiences for our fans in authentic, meaningful ways…The partnerships we’ve announced today represent partnerships with some of the most highly regarded licensees in their respective categories.”

As stated, PvZ will be the first game to get this treatment, but fans of other PopCap series’ can be elated with the news that come 2013, Bejeweled and some others will be available to wear/stick on your wall/cuddle…the possibilities are endless. I had an opportunity to speak with Crazy Dave about all of this, but to be honest, any quote he gave me was gibberish. Very unprofessional…

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