Ubisoft is joining forces with Alzheimer’s Research UK to support pioneering research into dementia. Its popular dance video game series Just Dance helps create happy memories for families, and Ubisoft wants people to share their special dance moments. Using the hashtag #JustDanceMemories, you can help raise up to £30,000 for the charity. If you want to get involved, share videos of how dance has connected you to your loved ones, and include the hashtag.
For every use of the hashtag, or share, retweet or Regram of the films, Ubisoft UK will donate £1 to Alzheimer’s UK. So even if creating videos isn’t your thing, you can still show your support by sharing others’ videos.
To support the fundraising effort, and raise awareness, Alzheimer’s Research UK has commissioned a campaign film. It features Alzheimer’s Research UK supporter, Lynne Wadsworth, and her mum, Anne Bath. Anne is in the late stages of dementia and is no longer able to communicate – but her love for dancing still brings her enjoyment. Every week, the pair attend a dance class for people living with dementia and Lynne says she ‘can see something change’ in her mum.
Have a look at the moving video for yourself:
See below for the full details on how to get involved:
Participants can get involved on Facebook, Twitter and Instagram. For each action below, Ubisoft will donate £1 to Alzheimer’s Research UK.
Share the campaign video from @justdancegame or @AlzheimersResearchUK, or upload your own favourite memory, using the hashtag #JustDanceMemories
You can either Regram, comment or tag the campaign video from @justdance_uk or @AlzheimersResearchUK. Alternatively, you can upload your own favourite memory using the hashtag #JustDanceMemories.
Retweet the campaign video from @Ubisoft_UK or @AlzResearchUK, or upload your own favourite memory on the platform using #JustDanceMemories.
Full terms and conditions of the event can be found here.