Get GRID For Cheap And Help Charities In The Process

by on July 19, 2011

The BAFTA Award-winning circuit and street racing game GRID will be available for a one-time special offer of £2.99 ($4.99 / €4.49) from Steam later today, for a total of three days, with all profits from sales going to industry-supported charities and good causes, Codemasters announced today.

The PC edition of GRID will be available for £2.99/$4.99 from Tuesday 19th evening through Thursday 21st July 2011 (http://store.steampowered.com/app/12750/). The top-rated racer delivers the most powerful selection of cars – from current and classic, to circuit and drift – to players as they compete to conquer the most prestigious official circuits and race in city-based street competitions.

Codemasters recognizes there are many deserving cases and established charities that perform exceptional work in advancing the well being of young people and will donate profits from the charity drive promotion to such good causes. Codemasters will work with existing causes supported by the video game industry charity GamesAid (http://www.gamesaid.org/), as well as offering support to initiatives through Nesta and the Livingstone-Hope review (http://www.nesta.org.uk/).

“The monies will be directed to worthwhile causes targeted at young people. This will embrace education, sport and the disadvantaged and vulnerable in our society and will clearly demonstrate that video games make a positive difference to the lives of young people,” said Rod Cousens, CEO, Codemasters.

“We aim to support young people who have aspirations and want to develop themselves through knowledge and further education, particularly if it relates to media and technology in readiness for the opportunities that are open to them in the digital age. This may well take the form of opening up a career in the games industry and all that is has to offer.”