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EA Future Proofing Battlefield By Registering Loads of Domains

by on May 9, 2013
 

Battlefield 3 took on Call of Duty and lost. However, it still sold bucket loads and made EA a lot of cash. With Battlefield 4 on the horizon, I can see why the publisher is keen to be careful with their successful IP.

Very careful.

Thanks to Fusible (via Joystiq), we’ve seen that on May 2, Electronic Arts registered dot-com domains for Battlefield 13Battlefield 20. They clearly want to be careful with the franchise as it wasn’t that long ago that they shelled out 80k for Battlefield.com.

Along with the aforementioned URL, EA now owns Battlefield 2-9.com and Battlefield 13-20.com. 10,11 and 12 are all owned by an entity not associated with the publisher.

But alas, the “worst company in North America” just can’t win because when this news was made public, RockPaperShotgun saw it as their chance to register Battlefield21.com. As John Walker puts it, “come 2030 we are quids in”.

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