Spotify just launched a new multimedia format.
Currently only in the US, Spotlight will add visual layers to the listening experience. This will let Spotify give you more context and insights into what you’re listening to with contextual visual elements. This launches with content from Buzzfeed News, Gimlet Media, Uninterrupted, and more. It will also feature content from some of Spotify’s own original series. Courtney William Holt, Head of Studios and Video at Spotify commented:
“We are excited to launch Spotlight, a new format that merges great storytelling, news, information and opinion with visual elements all delivered in playlist form across a number of content categories. Playlists play an important role in the daily lives of our users bringing them closer to the creators they love.”
The launch will continue through February as more programming is added.
Spotlight is currently US only. It will roll out to other regions soon.