Ken Block Teams Up With EA

by on October 25, 2013

Ken Block, global racing sensation and action sports icon (apparently), has signed a multi-year deal with EA and the Need for Speed franchise. Block will serve as Racing Advisor for the popular series, while EA will sponsor Block and his Ford Fiesta ST 2013 racing car. They will also be working with Block to promote the next installment of Gymkhana, the popular viral video series, via the Need for Speed website and Youtube channel.

Who is Ken Block I hear you say? Well read this:

ESPN has recognized Block as one of the most influential action sports athletes in the world. When his rally racing career began in 2005 he quickly earned Rookie of the Year in the Rally America Championship and has gone on to nineteen overall wins and five X-Games medals. In addition to his performance in competition, Block has reached global fame for his skill and car control and pushed the sport of rally cross the line into the mainstream through his wildly successful Gymkhana video series. To date, the first five videos have garnered more than 250 million views. The next video in this series, Gymkhana SIX, will be released in its entirety November 11 and will once again raise the bar for what can be done behind-the-wheel of a car.

That’s who Ken Block is. Good news for the franchise as the next installment, Need for Speed Rivals, is set to drop at the end of November on PS3/PS4 and Xbox 360/One.